The New Purify Range
ACT NOW! Because you matter.
ACT NOW!
& use sustainable products!
Social Cooperation
• Giving back to the planet & community • Fighting pollution with Plastic Bank
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Discover our sustainable, high-performing products for pleasant, yet nourishing care & touchable, lasting styles.
ACT NOW! and make your salon sustainable
Your journey towards an eco-friendlier salon starts right now! Download our sustainability hacks for your salon & see what you can do to ACT NOW!
Water
Hairdressing consumes a lot of water! Did you know that one client can use up to 350 litres of water? See what you can do to reduce this waste.
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Electricity
Salons are one of the most energy consumptives of small businesses! It's not only a financial cost - but it also has an impact on the environment.
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Upcycle
Did you know that only 14% of our waste is recycled? The rest is left to pollute our natural habitat. ACT NOW! with us & see what you can do to recycle and upcycle better!
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Climate
Did you know that the increase in CO2 in the atmosphere is the main cause of climate change? Find out how you can contribute & reduce your own carbon footprint!
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Green
See how you can add GREEN to your salon! Purify & upgrade your salon's look with natural solutions.
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Recycle Hair
Do you consider hair a waste material? Don't! It can be easily recycled & more: you can make money off it!
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Laundry
Laundry? Naturally! Discover more natural and sustainable ways to clean your laundry.
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#HowIActNow Challenge
Show us your looks created with our brand new ACT NOW! range OR share your small acts of kindness to the planet for a chance to win!
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